You bring the elevator pitch.
We help turn it into a rocket launch.

*Terms and Conditions apply

Stand a chance to receive AED 250,000 + an invite to our exclusive networking event

Submit you startup into ScaleUp 2023. The selected finalists will receive transformative support for their startup from Mastercard and Aramex.

Enter now

Limited Time!

Applications close in:

  • DAYS



AED 250,000

Exclusive Angel
Networking Lunch



Preferential Rates
for Logistics Services

1st and 2nd Runners-up

Exclusive Angel Investors Lunch

The winner, 1st and 2nd runners-up and selected finalists will be invited to attend the exclusive ScaleUp event

Read more below

November 16, 2023

TBC, Dubai, United Arab Emirates

  • Selected finalists will be invited to the ScaleUp 2023 networking event-giving startups the opportunity to connect, collaborate and engage with peers and industry experts.
  • The winner of the AED 250,000 grant and other runners-up will be announced at the event.
  • All invitees will get the chance to take part in startup break-away sessions and listen in on panel discussions and a keynote speech.


Fadi Ghandour

Entrepreneur, investor, philanthropist, founder of Aramex and executive chairman of Wamda.
Fadi will be the keynote speaker and part of the judging panel.

Amnah Ajmal

Leading acceptance, mergers and acquisitions, merchants, digital partnerships, fintech and strategy at Mastercard for EEMEA. Amnah will be a notable speaker at the exclusive networking event and a member of the judging panel.


Do you have questions? We're here to help!

ScaleUp 2023 is a contest and exclusive event powered by Mastercard and Aramex and designed to support, enable and drive startups to launch and grow in the UAE! The 1st prize winner will receive AED 250,000 and get immense support from both Mastercard and Aramex in e-commerce, logistics and innovation.

The two runners-up and the 1st prize winner will attend an exclusive angel investors lunch and be invited to the ScaleUp 2023 event. The ScaleUp 2023 event will include business workshops and speakers like Fadi Ghandour, Aramex Founder and Executive Chairman of Wamda Capital, who will be the keynote speaker. All participants will receive an invite to the event, that includes a networking lunch.

We're currently accepting applications from (18/09/2023) to (25/10/2023).

You can enter your submission in the form above.

Entrepreneurs who have startups in the UAE can apply to our contest.

There is no cost associated with participating. Just your good ideas and a drive to win!

Submissions will only be viewed by a select few team members from Aramex and Mastercard. They will not be externally shared with the public.

Tell us why you deserve to win! We are leaving the rest up to your imagination. Be as creative as you can be.

We will shortlist five exceptional startup finalists from the participants. There will be one winning startup who will receive AED 250,000, attend an exclusive angel investors lunch, gain marketing exposure, get business mentorship and have preferential rates for logistics services. The two runners-up will also get the chance to attend an exclusive angel investors lunch alongside the winning startup.

All participants will receive exclusive invitations to our prestigious ScaleUp 2023 event, for a chance to network with prominent industry leaders, take part in workshops and listen to serial entrepreneurial speakers.

During our ScaleUp 2023 event on 16 November, 2023.

We accept startups that are managed by one founder, but having a well-structured team is a benefit.

For more information

Contact us